Surrounding Yourself and Exposing Yourself to the Right People with Sterling White

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[casey_]: hey there and welcome to today's episode
of cash flow pro your daily real estate

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[casey_]: investing podcast and youtube channel i'm here
today with sterling white of sounder investment group

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[casey_]: sterling how are you

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[sterling_white]: i am doing fantastic and always use
improvement of course and luckily we were able

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[sterling_white]: to get through that intro because we
had a little bit of technical difficulties at

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[sterling_white]: first but we're good

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[casey_]: it's always dealing with technology is always
fun when it works and when it doesn't

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[casey_]: work it can make you want to
pick your three thousand dollar mac book prow

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[casey_]: up and throw it across the room
and i have

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[sterling_white]: it

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[casey_]: at least two of those fits a
week

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[sterling_white]: into

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[casey_]: i'm just

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[sterling_white]: into

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[casey_]: kidding

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[sterling_white]: into a batch of pillows of course
or feather so it doesn't

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[casey_]: that's

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[sterling_white]: break

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[casey_]: right that's

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[sterling_white]: okay

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[casey_]: right something that we don't we don't
want to have to replace

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[sterling_white]: yah

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[casey_]: it and use invest our money to
re buy all of our computer products that

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[casey_]: we have so awesome man so tell
us a little bit about yourself and and

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[casey_]: under investment group and then of course
i know there's there's an array of topics

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[casey_]: you want to jump into um and
i'm going to kind of let you pick

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[casey_]: that but tell us a little bit
about who sterling is and and what you

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[casey_]: got going on

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[sterling_white]: so appreciate the opportunity of being on
here and i am still to this day

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[sterling_white]: casey figuring out who sterling white is
so

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[casey_]: uh

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[sterling_white]: on this ever

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[casey_]: uh

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[sterling_white]: ending journey with that but is born
and raised in apples indiana now i'm actually

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[sterling_white]: out here at houston texas where they
say

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[casey_]: no

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[sterling_white]: everything is bigger and grew up in
the not so good parts of the city

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[sterling_white]: of indianapolis in single mother froturnltwin brother
and just every other day you never knew

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[sterling_white]: if you were going to make it
to the next day and at five years

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[sterling_white]: old on lost my life to a
straight bullet and just sitting at the kitchen

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[sterling_white]: table eating raymond noodles and then go
upstairs with my brother and a bullet comes

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[sterling_white]: right through the back pattern where we
were sitting and that was just another day

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[sterling_white]: and living hood and as four got
into trial estate this was nineteen years old

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[sterling_white]: so this is about two thousand nine
where things just were not so getting the

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[sterling_white]: industry as a construction labor then i
read the book that poor dad which many

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[sterling_white]: are familiar with

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[casey_]: always

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[sterling_white]: that

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[casey_]: tell

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[sterling_white]: book

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[casey_]: people

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[sterling_white]: yeah

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[casey_]: stirling nobody ever mentioned that book on
this show you're the first

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[sterling_white]: not at all

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[casey_]: yeah

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[sterling_white]: so i read that book and ended
up quickly realizing that rich and wealthy people

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[sterling_white]: did not get that way by being
laborers that were actually investors and then ended

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[sterling_white]: up getting my very first single family
house once i made that transition with no

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[sterling_white]: money out of pocket actually had no
credit actually had negative funds in my bank

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[sterling_white]: account when i first started bought a
hundred and fifty single families and then transition

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[sterling_white]: to multi family in twenty seventeen and
got up to about five hundred now so

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[sterling_white]: that's about thirty one years compressed in
about one and a half two minutes you

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[sterling_white]: would say case

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[casey_]: right that's right

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[sterling_white]: yeah

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[casey_]: that's right and and you know one
thing that that jumps right out with your

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[casey_]: story is of course like you said
you called it just another day in the

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[casey_]: hood and oftentimes of course i don't
really relate all that well i mean as

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[casey_]: a as a middle aged white male
who basically my parents weren't wealthy growing up

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[casey_]: my parents weren't poor growing up but
was one portion my life where we lived

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[casey_]: in a little area that wasn't all
that wonderful but it wasn't i certainly didn't

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[casey_]: experience things like what you're talking about
and i think the majority people don't and

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[casey_]: it's very interesting to me how you
kind of have made your own opportunities and

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[casey_]: how you have have you you you
just like you woke up one day and

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[casey_]: you were like you know to hell
with this i'm gonna obviously the rich dad

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[casey_]: for dad part of it but but
what types of things this is kind of

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[casey_]: a general consensus i thought what kind
of things do you think those of us

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[casey_]: and you now could do or should
do to reach out two young kids who

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[casey_]: may not have the best of living
conditions to help

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[sterling_white]: yeah

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[casey_]: them say hey guys this is you
don't have to follow me you don't have

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[casey_]: to follow stirling but hey if you
get up show some show some fortitude show

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[casey_]: some some rest show that you want
to do something i mean i just feel

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[casey_]: like that a lot of people feel
like they get trapped in those situations

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[sterling_white]: yeah i would say case is just
being in that environment you are trapped in

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[sterling_white]: how that system is set up but
don't want to go down the rabbit hole

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[sterling_white]: when it comes to that but luckily
i mean my twin brother took the comment

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[sterling_white]: path that many people do taken as
facing hard time unfortunately due to the decisions

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[sterling_white]: that ended up making but is i
ended up just i don't know if it

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[sterling_white]: was the universe some higher being or
what what it was exactly that i and

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[sterling_white]: this was actually one key moment that
happened was the people that you surround yourself

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[sterling_white]: with mother moved this out from the
inner city to more of the suburbs so

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[sterling_white]: i can letely different setting we were
still in lower income housing and affordable but

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[sterling_white]: it was just completely different friends group
however my brother

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[casey_]: yeah

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[sterling_white]: went back to that environment that we
grew up in and those same friends and

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[sterling_white]: then that was the path that he
ended up taking so one of the things

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[sterling_white]: that i would say is i've had
multiple pivotal moments in life but what happens

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[sterling_white]: is and this is a question i
have for you case is that listen i

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[sterling_white]: believe everyone and i could be wrong
with this has those moments in life and

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[sterling_white]: it's either you are fearful and you
take a step back or you embrace it

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[sterling_white]: and you end up taking step forward
so that that's

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[casey_]: well

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[sterling_white]: what happened for me

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[casey_]: do you think that do you think
that the fact that for instance you're because

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[casey_]: you see that a lot and i
hate to have a whole episode on capital

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[casey_]: raising and real estate that centers around
the economic struggles of some of the inner

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[casey_]: city kind of things that we both
know exist but i really want to go

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[casey_]: in a little bit on this and
say do you think your brother like say

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[casey_]: or people like your brother go back
to that because either a they feel like

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[casey_]: they have control in that area or
b it's tough to imagine somebody feels comfortable

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[casey_]: in something like that but but there
has to be something that's drawing them back

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[casey_]: that says hey is it is it
then maybe your brother sold drugs i don't

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[casey_]: know i'm just sayin to know a

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[sterling_white]: yeah

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[casey_]: lot of people go back because they
find that's the way they can make money

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[sterling_white]: m

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[casey_]: that's the way they can earn a
living is to to operate a corner or

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[casey_]: whatever you will

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[sterling_white]: yeah so i know there's

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[casey_]: i don't mean it just all the
the usual stuff there but i just that's

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[casey_]: kind of my thoughts

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[sterling_white]: yeah so he wasn't in drugs or
anything but i would say that is that's

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[sterling_white]: what we knew and that you tend
to be a creature of habit for lack

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[sterling_white]: of better

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[casey_]: yes

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[sterling_white]: so if that's all you know

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[casey_]: m

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[sterling_white]: and the people who are surrounding you
that's all you see and you're not exposed

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[sterling_white]: to things outside of that that was
the thing that allowed me to and ended

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[sterling_white]: up breaking away from the crowd because
i got exposed to what was possible outside

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[sterling_white]: of that so that's what i would
say is very important and i read books

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[sterling_white]: and going to history on this is
just surrounding you self and going out to

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[sterling_white]: different what is it the meat ups
or just being around different people so you

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[sterling_white]: can get different perspectives and

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[casey_]: hm

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[sterling_white]: again it's tough being in the environment
because that's all you know but

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[casey_]: oh

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[sterling_white]: that's one of the things i'm working
towards is just i mean i'm part of

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[sterling_white]: big brother's big sisters where i go
back and meant towards someone who is actually

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[sterling_white]: in that type of environment but it's
tough i would say

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[casey_]: yeah and you know and again i
think i think the common thread there that

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[casey_]: runs amongst people like yourself who don't
necessarily want to go i guess quote and

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[casey_]: quote back or what ever is the
fact that that and i guess i bring

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[casey_]: all of this back to the way
you and i live in the title of

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[casey_]: this podcast is cash flow and it
almost it almost is like getting people uncomfortable

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[casey_]: to me in with right like

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[sterling_white]: hm

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[casey_]: you take people out of what they
all will all like i'm gonna say seventy

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[casey_]: five percent of this country knows is
to get up at six o'clock drop the

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[casey_]: kids off at school at seven fifteen
be to work by eight work from eight

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[casey_]: to five or whatever right go home
cook dinner go to bed get up

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[sterling_white]: do it all

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[casey_]: tomorrow

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[sterling_white]: over again

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[casey_]: repeat and end while doing that investing
a portion of that daily money into a

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[casey_]: corporate match account the thing gets syphened
into the to the stock market to some

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[casey_]: degree somewhere right

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[sterling_white]: hm

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[casey_]: and i think that's that just seems
to be the mentality and that's why i

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[casey_]: ask you about what the mentality is
because i think the core or the base

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[casey_]: belief there is a lot the same
it's the comfort level it's the it's the

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[casey_]: hey i can do this or hey
i know to do that instead of saying

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[casey_]: hey listen i can take i can
i can do this for a couple of

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[casey_]: years like yourself like you were like
hey you entered the labor force and you

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[casey_]: were like man this

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[sterling_white]: hm

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[casey_]: isn't for me

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[sterling_white]: it was not

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[casey_]: and then

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[sterling_white]: i quickly found that out

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[casey_]: yeah and then you pivoted and you
were like okay hey i've got to make

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[casey_]: now make my own opportunities and i
think a lot of people see that as

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[casey_]: being the wall to scale is making
your own opportunities when in fact there's nothing

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[casey_]: wrong with being in your comfort zone
there's nothing wrong with working and doing this

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[casey_]: stuff but the fact of the matter
is when you're just chunking off a portion

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[casey_]: of your check every month and you're
not paying attention to what and maximizing what

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[casey_]: that's going to

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[sterling_white]: yep

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[casey_]: that's the system that's designed to work
until you're sixty five or whatever the case

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[casey_]: is right now and i anyway i
just

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[sterling_white]: and

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[casey_]: that's

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[sterling_white]: wall

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[casey_]: why

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[sterling_white]: streets

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[casey_]: i guess

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[sterling_white]: the

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[casey_]: i

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[sterling_white]: one

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[casey_]: was

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[sterling_white]: that's really making the money on that

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[casey_]: and man they've done a fabulous job
of scaring the hell out of people into

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[casey_]: into paying them too you know what
i'm saying like

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[sterling_white]: oh yeah

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[casey_]: it's

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[sterling_white]: it's

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[casey_]: just you don't want to

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[sterling_white]: and this is the thing that i've
been constantly just

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[casey_]: yes

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[sterling_white]: working on case is awareness that is
and especially during the times that we're currently

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[sterling_white]: in as i am using this as
a learning lesson to see what's going on

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[sterling_white]: to me how people are reacting and
on this because when i was younger as

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[sterling_white]: i didn't have the awareness understanding human
nature why people do this versus that what's

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[sterling_white]: going on micro economic that way you
can be a foot i would say you

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[sterling_white]: would be ahead of everyone else but
just going back to your example is that

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[sterling_white]: just being in the right race or
chucking your money into mutual funds again national

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[sterling_white]: that is if you don't have the
awareness in going above beyond that you can

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[sterling_white]: realize that well the only people that
are making very minimal on this and at

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[sterling_white]: some point is there's actually more risk
involved with that you actually look at this

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[sterling_white]: other alternative but this goes back to
what you were saying as people just tend

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[sterling_white]: to be comfortable

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[casey_]: yeah and they tend to and honestly
they tend to just not know any better

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[casey_]: as far as that's concerned to now
that it's funny i bring it up on

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[casey_]: this show all the time the fact
that you and real estate indicators capital ages

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[casey_]: whatever you want o cal as um
which by the way it's my understanding that

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[casey_]: it's getting that it's getting really close
to the time where we need to stop

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[casey_]: using the term capital raiser i think
from from s c c compliance standpoint i

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[casey_]: think it puts a huge target on
your back but anyway that you and i

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[casey_]: have to as as as real estates
indicators we've got to stop at very corner

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[casey_]: at every path at every stop sign
at every worm cross in the road and

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[casey_]: disclose disclose disclose disclose disclose then we
have to disclose that we disclosed all of

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[casey_]: that right

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[sterling_white]: yep

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[casey_]: and yet you can go out and
you can invest in one two six funded

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[casey_]: number one two six seven three two
z q as much as you want and

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[casey_]: burney made can run off with your
money and you're like nobody ever told me

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[casey_]: that could happen and so i find
it funny that the wall street has has

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[casey_]: barricaded itself into this bubble and now
that's what makes people feel comfortable because anything

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[casey_]: outside of that bubble has got to
be whatever right

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[sterling_white]: i mean great job

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[casey_]: um

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[sterling_white]: on them from a sales and building
that that product that could i mean that

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[sterling_white]: even goes into other areas such as
college but i don't even want to go

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[sterling_white]: and put on my tin fool hat
because that's a rat hole that we can

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[sterling_white]: go down

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[casey_]: i understand i understand

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[sterling_white]: oh

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[casey_]: yea and the thing is that that
you know sterling you and i and everybody

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[casey_]: else in our industry has a responsibility
to to some degree

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[sterling_white]: oh

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[casey_]: you know kind of kind of boil
it all down and get the get the

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[casey_]: reduction of

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[sterling_white]: oh

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[casey_]: what this business actually is and how
it can assist you in your retirement goals

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[casey_]: instead of these co mplicated analysis is
of well this capital stack is this and

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[casey_]: then

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[sterling_white]: waterfall

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[casey_]: you're gonna on his percentage

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[sterling_white]: hurtle rates

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[casey_]: yeah

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[sterling_white]: all this yeh

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[casey_]: when in fact people are like no
how can you help me sterling how can

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[casey_]: you help me get out of i
don't i don't want to get out of

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[casey_]: my comfort one sterling i want to
stay right here but i also want to

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[casey_]: maximize what i'm doing my portfolio and

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[sterling_white]: m

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[casey_]: and you know kind of getting it
into i guess layman's terms for for lack

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[casey_]: of really a better term i guess
and so we want to make sure that

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[casey_]: we pull people out of that comfort
zone and so again that's why i think

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[casey_]: that people like like you who have
been and seen almost the worst of humanity

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[casey_]: in a way all the way to
now being a successful entrepreneur and saying going

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[casey_]: back and it's really hard to do
because it's not profitable it's a very long

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[casey_]: time before that type of a process
is profitable by you going back to the

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[casey_]: fifteen year olds that are that are
there and saying hey guys you can raise

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[casey_]: capital too and you can invest and
you can do this you can o that

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[casey_]: because they're going to be fifteen years
before there even

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[sterling_white]: and

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[casey_]: remotely close to the ability to do

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[sterling_white]: and

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[casey_]: that

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[sterling_white]: here's the other

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[casey_]: okay

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[sterling_white]: tough part and i'll play devil's advocate
with this is many you're just not ready

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[sterling_white]: or want to hear that message so

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[casey_]: that's right

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[sterling_white]: that's the you have to consider the
r i with that so it's tough for

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[sterling_white]: everyone on here that's one of the
things i'm figuring out but yeah

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[casey_]: i'm still here keep going we're just
going to make

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[sterling_white]: s

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[casey_]: this up

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[sterling_white]: m

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[casey_]: i don't know why this battery decided
all of a sudden it wanted to

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[sterling_white]: yeah so that's all i had on
that one

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[casey_]: that's cool um so you know the
the i hit stop real quick sterling ill

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[casey_]: be right back

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[sterling_white]: okay