April 28, 2022

Overcoming Life’s Challenges and Creating Your Own Path to Success with Anthony Vicino

Overcoming Life’s Challenges and Creating Your Own Path to Success with Anthony Vicino

“Discipline equals freedom… If you can’t discipline yourself, someone else is going to have to.”   In the 14th episode of Cash Flow Pro, entrepreneur, best-selling author Anthony Vicino,founding partner of Invictus Capital, shares...

“Discipline equals freedom… If you can’t discipline yourself, someone else is going to have to.”


In the 14th episode of Cash Flow Pro, entrepreneur, best-selling author Anthony Vicino,founding partner of Invictus Capital, shares overcoming ADHD and using hyperfocus to acquire more than $40m in assets in five years. Anthony understands the feeling of being trapped in life’s distractions. Now, he wants to share the system that allowed him to achieve great success.


Invictus Capital is an exclusive community that invests in commercial real estate in Minneapolis. They manage their properties and deliver institutional-quality real estate investments to hundreds of passive investors.



In this episode, we discuss:

  •     Overcoming procrastination and life’s challenges
  •     How discipline and structure will allow you to move forward to reach your goals
  •     Invictus Capital – taking care of the residents, building, and investors.


If you are interested in learning how to beat procrastination and push through to attain your dream life, listen in on today’s episode!



Find your flow:

Casey Brown


Resources mentioned in this podcast:




Casey Brown  0:00  
Good Hey there, and welcome to the cash flow pro podcast and channel. I want to welcome you today and today we've got Anthony the Seino. That's right, right, Anthony Anthony. Good. All right, I'm Invictus capital. And he is here today to talk with us and tell us a little bit about what he does, how he does it, why he does it, and how you can reach out to him and possibly learn or become an investor or whatever he's got going on. So, Anthony, how you doing today? I'm doing fantastic. It's good to be here, man. Thanks for having me. Yes, absolutely. We're so glad you decided to take a little slice of the ever so valuable time that we've all that we've all got. And spend it with us and tell us about Invictus capital, and maybe what you got going on? And we'll go from there. So really, I usually like to just ask people like, let's start with like, how did it get started? Like how what, what was the interest level? Where did you learn about it? Anything you've got the kind of gives the backstory into how you got to where you are today, and go from there. So I'll turn it over to you.

Unknown Speaker  1:13  
Yeah. So I mean, to understand how we got to where we are now in terms of, you know, what we've built, you got to go back quite a ways. And you have to understand me, I have like really severe ADHD was really problematic. So coming out of school, I really couldn't cut it in the corporate environment. Like I was getting fired all the time. I was just pathologically. So I had to go off and do my own thing. I had to find my own path, which led me down some really weird path. I struggled for a long time because all the things that made me unemployed. Now as unfocused, as I'm disciplined and like unreliable, so I was like really struggling for a large part of my life. Until like, a friend introduced me to the idea of entrepreneurship, which was like, for me, it wasn't something I grew up with. I wasn't the kid that was like plucking flowers and selling it to the neighbor down the street, right? Like, that wasn't me. I didn't have a lemonade stand. I had no interest in that. But for whatever reason, I was at this point in my life where you know, my fiance just left me I was super broke is living in the back of a van and downtown. And my buddy's like, Hey, man, let's build a business. I was like, Okay, I don't have anything else to lose here, semis will get. And it turns out, I was like, I really enjoyed it was really awesome. Like, all of a sudden, all my efforts were tied to my outputs. And like I was in control. And I was able to deliver service and product and value to the world and be compensated for and that was really, that was really cool. It allowed me to like explore problem solving in all sorts of ways. And that really kicked off a love affair with entrepreneurship and building businesses, which for the last 15 years is what I've been doing is just building businesses exiting them, sometimes keeping them and just trying to build this efficient machine that doesn't need me to operate. That's like what I really love, like to build this organism almost like a child where you're like, your goal as a parent is to raise your kid in a way where they don't need you anymore, right? That's a bittersweet thing. But that's the goal. And that's the way I look at business. It's like, How can I build this in a way where it doesn't need me anymore? Real Estate came into, like, specifically came in a couple different points. But I was like, No, reverse, put it in front of me multiple times. And I was like, oh, no, no, I don't want to do that. And the first time was in college, I was living with my best friend and his dad who were doing fix and flips. And I was doing a little bit of, and mostly demolition, like nobody trust me to do any work with my head. Like you, you embrace how you can contribute and you'll get cheap rent. And all I learned out of like that whole model of fix and flip is like I really hate construction. Like I don't want to. That was my experience with real estate. That's what I thought it was about about a decade later, is I'm doing pretty well financially and a buddy comes to me, he's like, Hey, do you want to invest in these quads that I'm buying? And my mind went right back to the fix and flips. I was like, No, dude, I want No, I don't. I don't want to do any of that. But I'll give you money. You go by I believe in you. Awesome. So that was like, passively investing into a deal before I even knew what that really meant. And really well. And it worked out so well that a couple years later, like as I was building this manufacturing business that like dealt with polyurethanes and chemicals, it was very complicated. I started thinking about like, what can I do, I want to build something that's simple. And not nearly quite as complex as that point because I was starting to get to this inflection point that business right, I can see on the horizon, okay, it's not going to need me for very much longer. If I stay the course we keep building this the way it's being built. I'm going to be obsolete here pretty soon. So I started turning my sights towards what that next thing would be. And for me that was real estate like I started researching and for whatever reason got bit by the multifamily bug and really started exploring what that meant. And the thing that really drew me to it was that real estate regardless of like which way you choose to go about it and how you want to make money, like the fundamentally pretty simple business models, like there's not really Rocket Science, whether you're doing fix and flips, you're doing multifamily value as you're doing. I mean, development can be a little bit complicated, but like, generally speaking, there's only so many levers that you have to understand how to pull to build a thriving business. And so I jumped in with a little triplex initially did an FHA loan lived in one unit, so house hacked it and rent it out. And then quickly refinance that nine months later made $125,000 off of a $7,000 investment in the span of nine months. So that was like, you look at it and be like, Wow, he's a genius, or just really lucky. It's the second year. I mean, money just kept rolling forward, into bigger, bigger, bigger. And that's what we do. Now we have about 40 $45 million of assets under management spread across about 16 buildings here in the Twin Cities. And what makes us a little bit weird or unique is that we both raise capital for our deals, we bring in investors into them. But we also made sure we have an in house property management company that works daily with our residents. So kind of like a full stop or one stop shop operation.

Casey Brown  6:03  
Man, that's awesome. That's such a such a, I mean, there's, there's so many relatable points in that story. I mean, how many of us have been to that point in our life where we're just where we're broke, we don't have anything to lose, or just like, go all in with something. And then it's, it's kind of like, my kid, my son plays baseball, and I always tell him that the O three pitch is always gonna be a strike every time. Because finally the pitcher is like, hey, I want anything to lose. And he just wings it down there. And it's a strike. And it's like, every time, you know, 90% of time anyway. And so that's, that's a lot, that same kind of story, and so relatable to so many people. So, so the the house hacking thing, and you know, you got the FHA loan, what year was that? What year did all of that kind of happen?

Unknown Speaker  6:52  
So the FHA would have been in 2017.

Casey Brown  6:55  
Okay, so that so, so relatively, I mean, man, that's like, you've had if you got 40 something million dollars in assets under management right now, I mean, that's, that's what, five, five years ago, it's like that, I mean, that's man that's rocking and rolling. And that's a that's pushing some stuff and digesting some things down and really getting some things going. But the vertically integrated part. Actually, I want to step back, I actually made a note here earlier and and, and one thing that probably the most relatable thing that you said, as far as I'm concerned and and of course, obviously the listeners, everybody's a little bit different, but do you know how many people actually live their life from day one till date of death, and they never figure out how to match or tie their inputs to their outputs. And it's such a creates a discord in just life and, and I that just that slapped me upside the head as just like a life lesson, man. I mean, people walk and wander and press buttons, and sit in cubicles and do whatever, which there's nothing wrong with, if that's what your programming and you want to do. But there's so many people out there who are like, who are doing this. And they're like, Man, I could do so much more, I could do so much more. And yet, they're still just chillin in their cubicle banging on a keyboard. It's so anyway, I just wanted you to know that that really struck me as something that was that was so relatable because I was the same way. But go ahead, go

Unknown Speaker  8:34  
ahead, play that just a little bit deeper, because it's super important, like in what you mentioned before about like, the Oh, three pitch, it's like, it's super interesting how, like, when you have nothing to lose, like, amazing thing. It's easier, I think, to be in a position where you have nothing to lose. Because you're like, what's, what's the worst that's gonna happen? Where I am currently, like the hardest place to be pretty good. Like, they say, What good is the enemy of great, right? Yeah, it's hard when you have the golden handcuffs, in the job where your your your output, tied kind of well to your inputs, like you're making, like you'd put in the hours and you make good money, like your doctor or lawyer and you're like, you know, I make $700,000 a year and I work 80 hours a week, I have no work life balance, but you know, like, it's pretty good. All told, like each of them break those cuffs and realize like, no, like, the true goal is to create exponential outputs based off of limited inputs. And that's what entrepreneurship allows. I can, for instance, write a book and that thing, like sure it took me a year to write it, but it can pay dividends indefinitely or go build a business that operating for me, it's going to continue paying dividends. And so it's so much harder when should of comfort rather than a position of desperation and be like, Well, I just got to shoot my shot because what's the worst that can happen?

Casey Brown  9:55  
Yep, yep. And that that, that spot coming from that spot of desperation. And I think, I think of course, everybody has been there at one point or another in their life where, where you're just, especially entrepreneurs, because we have a tendency to, to go down a lot of rabbit holes. And and I know I do, because it's like, it's you just, you sit there and you look at this, you're like, Man, that's a, that's an awesome idea. And then you're all of a sudden you're digging through and you're digging into it. And then you realize, you get to the bottom, you're like, gosh, dang it, there's no money here. Or or man, this is, there's all these systems that I didn't see from above that now I have to put into place. And anyway, I think I think we've all been there. So we all we all know that that that that rabbit hole all too well. And now, you know, it's just our slug again, back in through all that and the relatable experiences that you've had. What what do you feel like his was? I want I don't know how I want to phrase this. But what was the best life lesson that came from everything leading up until you were like, dang, I can make some serious money doing this. I mean, you know, it was it was it just was life. A lot of people just get tired of life kicking them in the rear too. You know what I mean? Like that that's the worst rabbit hole to be in. That's the desperation. You're like just throwing a Hail Mary. But what do you think was the best life lesson that you had?

Unknown Speaker  11:26  
It's, it's interesting, because I think for me, boys, I think everybody is maybe resonate with this a little bit is like, you feel that you have greatness inside of you. And for a lot of us, we nobody believes that they were put on this earth to be average, like nobody thinks are an average driver, nobody thinks they're an average lover. Like, we all think we're above average. And like, to an extent that's true, like There is greatness inside of us. But for me, like so much of my early life was frustrated and disappointed with myself because I didn't know how to tap into that potential. So a lot of the stem from ADHD, and the fact that I made different directions, like I had a lot of motion. And it was really is, you know, when I, when I was 16, when I from when I was six until 16, I was on Ritalin, which had this effect of making me feel like a prisoner inside my own body trapped constantly. So when I was given the 16 I said, Yeah, I don't want to do that. Reedham is my highest value. And I didn't want to awbum was I was just a kid that didn't have the systems processes, the discipline skillsets to go out there and actually society in a meaningful way. And so I was in this new way, right? In like actually realized the the greatness that I thought I had. And so I knew that I wanted to unlock it. So the time like researching and like studying psychology and human behavior and high performance, and like what was working for those people and like what they did, and turned it around for me like what I finally got on this concept, which is that discipline equals freedom. I think it's a Jocko willing thing. But like for me when I was young, like that's what really unlocked it was understanding that it was by and like, like the slave master dichotomy, which might be the most like, socially conscious way of presenting this, but like, you know, this in yourself, then somebody else, or you're just rolling through life, and you're out that like, either Island, my schedule, or somebody else owns my schedule. And I was like, Well, I want to unmount What do I need to do to be able to do that? Well, I need to discipline myself who can hold myself accountable was so I figured out how to do that, and start to stir around my life that I really started to feel free. Because before it was just like I had this infinite potential energy. And it could go in a minute. I just felt like I was never moving. I wasn't moving forward. I was just a lot of motion, but not moving forward. And then once I created the guardrails and said, Okay, this is how we're going to move forward. And that's when things really took off in my life started to like, turn that corner.

Casey Brown  14:23  
Yeah, that's it. It's that focused energy. And it's, it's, it's, I tell you, you're really I feel like I feel like my kids are I've got one one of my kids anyway, they would would benefit greatly from from hearing you tell exactly what you just told. And, and a lot of times, it's the same discussion I had and what you just said is the same discussion that I've had with him 1000 times and I'm like, Listen, you are going to have to get this on track. You're going to have to pull yourself together. Get it figured out because you know what, there's been a few years we're We're all gonna, of course, pray for you and try to help you as much as we can. But you have to figure out some way to channel that energy, and channel that focus so that you can make something of yourself. And of course, it's not quite that deep for he's what 10. So it's not like it's, it's, he has the ability to really dive deep in and understand the life meaning of what I'm saying. But it's, it's, there's a lot of struggle there, man. And that's great. And then, you know, and unfortunately, I have seen the, the opposite side of what you're talking about. Could has tended to lead itself to, to to addictions and to other things that come along with that, that scenario because they can't figure out a way to to do what you what you did. So what you did was basically climb the Mount Everest of ADHD, which if people people don't haven't dealt with it, or haven't been around people, that somebody that's had it or anything like that, and I haven't I've been around again, one of my kids that really I feel like he has, he has this everything you just said, but but to compare that to a relative example. I mean, would Don't you feel like you might as well climb Mount Everest as try to try to brain all that in and channel it and get it and get it on the right track? I mean, that that had to be super difficult.

Unknown Speaker  16:27  
100% Yeah. And honestly, like, I think, regardless of if you have ADHD or not, I think this is something that we all struggle with, you know, is like, how do we become like the best versions of ourselves. And that manifests itself in so many different ways. And we all have our unique struggles, like Mine just happens to be like, my brain works a bit differently. And like, the way that my brain rewards me for things works differently. And like my, so I, but I think the day like self awareness is the superpower. And so understanding what are your unique strengths and weaknesses, the challenges, the obstacles, like the potential pitfalls that are unique to you, and then like, cultivate and create a life that allows you to thrive? Regardless, limitations aren't I think that's, that's step one is like one, recognizing what those limitations are, and then to owning the fact that the only person responsible for changing that is you. Nobody's coming to say, nobody's coming to save you. You have you do it yourself. And if you can't do that, then just understand that your life is never going to be what it could be.

Casey Brown  17:30  
Yep. And I'll tell you one of the things that that that really, the the if there's a second superpower that that goes, that's just almost neck and neck with exactly what you said, and it's one word and that word is forgiveness. A lot of times I don't want to I don't want to get into like, like, we're having life discussion here. We're so stuck capital. Like it's all relative. It's all relative towards the life that we all want to live. And it's it's the you call them the golden handcuffs, man. I mean, you're like, Hey, you, how do you break out of these, because, you know, where we come from. I'm talking about, you know, raising capital and doing things like that. You you're trying to, to effectively show people how financial freedom is, you know, that would be the third superpower. I mean, you know, and, and, and again, I say forgiveness. And I want to, I want to step back to that just a minute. Because, you know, in order for a lot of times people want to blame other people or want to blame so and so I blame mom and dad for doing this, or I blame so and so for my ex for leaving me or whatever the case is. And rather than doing all that, forgive them, take that energy, focus it, move forward, and let's move on to financial freedom and make he and let's find the better version of yourself in order to press forward and make this stuff happen. So, so again, in relating all of that, and then this entire last 10 minutes worth of discussion to to how we can translate that into the business world. You know, the focus the energy, the time it takes the, you know, I mean, man, I'll be honest, I was laying in bed last night is almost 11 o'clock, gotta get up at 530 kids got to go to school this out of the other. And, and dude, I'll be I'll be 100% true from my mom's run 1000 miles an hour, everything I need to be doing. And I'm just thinking, man, it's gonna pay off, it's gonna pay off, it's gonna pay off when, when, and it still does to the right now and when the kids have something that I want to basically get up and walk out of the office and go do with them eat lunch, or whatever the case is, and I'm sure you're much the same way.

Unknown Speaker  19:38  
Yeah, you know, it's it's interesting. Like we spent a lot of time we haven't really talked about capital yet or, you know, really business and how to build it or anything like that. Because, like, my life, I think about in two ways. Like when I was younger, I focused a lot on what I call the science of achievement. These days. I focus a lot more on the art and achievement so simple, because it's a framework. It's a science if you do XYZ This is how you build a business, you'll succeed you'll have, you'll have achieved something. But fulfillment is something different. It's an art. And it's different for everybody. And what it means for me to be fulfilled is different than for you. And mistake I made when I was younger was recognizing that I had a hole in me, that's what fulfillment implies that I'm not filled, right. And I want to fill that. And the problem was that's trying to fill it with achievements. But those are different mediums, right? Like it's taking a pothole in the road and putting asphalt into it. And it fills it for a little while, but after a certain point starts to wear it away again, right? And that pothole just comes right back. So it's like the asphalt is achievement. The pavement itself is the fulfillment. It's like, let's stop mixing these together. And what's what's so interesting about the investors that we work with, and we work with a lot of retail investors, which just means you know, people like my I have sisters, two brothers, big family, so like, they're not sophisticated in terms of like finances at this point. They you know, one of them works for us here at Invictus. Another one works at Goodwill. Another one is like a financial analyst. So like they don't, they're doing good, but like doing fantastic and in terms of investment. But what I find is, like, super interesting and working with people who are starting to like turn on to this new investment vehicle or they've been doing it for a long time is like they're in a place where they're doing well enough in life where they can invest into a vehicle like this because let's let's not like kid ourselves, like if you want to invest into like, you know, multifamily syndications, like, that's usually a pretty big investment amount, like, like, depending on who you're working with be 1020 3040 $50,000 minimum investment. When you start getting to that place in your life, when you're doing well enough where you can afford to like, Okay, let's take a chunk of 50k and put it into a thing. You started to be financially well off enough that you start spending a lot of time not just thinking about how do I get financial freedom, but you start thinking about like, the self actualization questions in life, like, what's the purpose of all this? What's the purpose of this money? Why am I investing it? What's it really for? It's like, so it can do what you're talking about, which is, hey, if I want to save screw it, I want to go hang out with my kids right now can do it. Like, I don't have kids, so I can't do it. Good.

Casey Brown  22:11  
Yeah, and that's the thing. It's so that financial freedom and that base, so so so so I'm gonna kind of frame this back up for the for the listeners. And so everywhere we've been with this discussion with Anthony so far, is, you know, you want to build, I want to say we're building a firm ground to stand on and, and again, that that that self focus, I can guarantee you is just as important as the next document that you get signed, or the next paycheck that you cash, that self awareness, that self focus that self everything is is is it's imperative, in, in business in general, and because, you know, when you start thinking about, you know, all of the coaches, the greatest marketers that ever lived, the greatest farmers that have ever lived, the greatest engineers that have ever lived, all of those people, if you if you go back and you think, okay, their focus was on one thing now that one thing like such as Steve Jobs encompassed different aspects, but his one thing was to be great. Okay, he was he said, this, I'm going to change the world. Now, everything that he did that changed the world in, you know, is surrounded by that, but he had one thing on his mind, and he wasn't going to stop until he got there. So with all that being said, Now let's, let's talk a little bit. So Invictus capital, and the Twin Cities and kind of what you've got going on there, as far as like you said, was 16 buildings.

Unknown Speaker  23:56  
Yep, yep. 16 buildings.

Casey Brown  23:59  
And then how many? How many doors? Is that in total? If that's maybe you've got it set up, split up in a different way or something like that. But how many?

Unknown Speaker  24:08  
That's about 200. We just acquired something a couple weeks ago, so make sure my number of things about 280 280

Casey Brown  24:15  
Yeah. And you all have your own property management. So of course, you've got you've got different layers of it there which which, again, that's that's really I don't wanna say that's where the money's at, because the money's not there for me personally, because property management is something that I I want to stay absolutely as far away from as I possibly can. And it's not for a lot of people but when you started figuring out all of this at what point so so let's let's say from the house hacker the triplex through today five just call it six years or however long it's been but how far into this did you decide that man this this property management things really something we need to Get into or look at or dissect a little further, how long? How long have you been doing that?

Unknown Speaker  25:04  
So we started day one. And oh, yeah, it's interesting. It's interesting. One of my core business thesis is, is that whoever is closest to the consumer wins. And so in every business that I build, I try to think, Okay, who are the middlemen and the equation? And how do we eliminate them. So their instance, company, we eliminated the international logistics supply chain companies, we went directly to the manufacturers in China, we create our own polyurethanes in house. And so it's a lot of work, right? Like, the reason that those middlemen exist is because they're experts at what they do. And so you have to learn to do right like to build up that competency. So your, your ability to scale and grow is slower, you can't get over too far over your skis. But what it enables you to do then is you have more control over the end users experience. And when you have that control, and there's nobody else that's vying in the middle of your operations, you can deliver exceptional service, regardless of the external circumstances. So for us, our thesis when it comes to investing is if we take care of the residents, they take care of the building, and the building takes care of the investment. But we can't guarantee the residents experience if we're outsourcing that. And so we only, you know, manage our own properties. We don't do third party for any other company, we only focus on our own buildings. Because really, our goal is not to make a profit off of the property management. In fact, we run it at breakeven. And the reason that we do that is it's more advantageous financially, to keep as much of the money in the building, so that we can get the benefits of leverage cap rates and like the multiplying effect of that, right. But what that means is, when we are running these assets are the only people that we have to answer to is ourselves and our residents. And we can say like, what's what's right for them. And we can respond instantaneously in 2020, this was a great advantage for us, because suddenly, we had the ability to go knock on our residents doors and say, Hey, here's the situation, here's what's happening in the world, here are the resources available to you in the community, here's our phone numbers, if you need to get ahold of us, and like we can be accessible. And so it's hard. And it really it caps how quickly you can grow. But for us, it's it's more in alignment with our personalities. One we're control freaks and two, like it just, it's more fun to build it and be able to say like, Hey, we're doing it all. But that's a lot of headaches, you're just trading, you're just trading certain problems for other problems, right? So it's not for everybody, though, like building our property management. So

Casey Brown  27:36  
instead of like, sitting around on podcast, and sitting around on whatever, and complaining groaning and moaning about random moratoriums, it seems to me like you all, flew in there and said, Hey, guys, you know, we'll help you know, we're here, here's this, you know, I mean, it just it, I feel like there's a lot of appreciation for that, I mean, that that had to pay off, probably more so than than people that just started throwing their hands up and saying, this, just, you know, swearing every other word about this, and that and people couldn't pay their rent, and so on and so forth. But the other the other thing that that that I wanted to dissect there just a little bit, you said, you run the property management company at breakeven. Now us is a fun to funds model, I'll tell you, the one of the first thing when we're when we're vetting a new operator that we're looking at taking our investors funds to man, tenant, tenant, quality of life kind of stuff, is huge. Because exactly for every reason you just said from you take care of the tenant, the tenant takes care of the property, the property take, you know, on and on up that ladder. And ultimately, the end of the day, you'd like you said you run a property management company breakeven, you can be even, you can be in control of everything. But at the end of the day, you can also return your investors, you know, the best possible return without having to waste your time going out and negotiating to save one and a half percent off something, you know, whatever the case is off of a management fee. So it's brilliant.

Unknown Speaker  29:15  
Yeah, and all in all cases, like as we're talking about, like taking care of the residents or really thinking about our investors and like, how do we deliver exceptional returns to them, like in all cases, it just goes back to this idea that the most powerful return metric can't be measured on the spreadsheet, its return on karma. And so doing the right thing, taking care of your residents and going and being proactive in their lives in like a meaningful way that provides an excellent living environment that pays dividends in ways that you you just can't track it. But you know, it is now even if it wasn't, it's still the right thing to do like for us. We believe a lot in impact. It's one of the reasons why we invest in our backyard in Minneapolis, twin cities like this is our home and like we could invest anywhere in the country. I can move anywhere, but I want to invest here because these are the neighborhoods that I call home. These are the people that I call a neighbor. And I want to leave a positive influence on these communities in a way that I can other businesses that I built, like I couldn't do that in the same way. Right? Like manufacturing, okay, I can, I can impact the consumer on the downstream side of that. But like, when it comes to real estate, what I find so compelling about it is that everybody in the world has a relationship with real estate in some shape, or form. Even if you're having I was at one point, like my relationship with with real estate was suddenly I don't have a place I can call home, I don't have a building, I can go, I don't have a bathroom, I can go use like, and when you start looking at it, and saying like, okay, the potential for making impact in the world is infinite. When it comes to the world of real estate, like, cool, that's the, that's the sandbox that I want to play in. And I'm not measuring my success or failure based off of the dollars, or how many doors or any of that it's based off of churn. And that's, again, I can't measure that, but I can know it inside. Like, I can feel it. When I wake up in the morning, I can look in my you know, in my my co workers faces and say like, is everybody psyched and jazz to be coming in and doing this work? Awesome. We're doing something right.

Casey Brown  31:09  
And a lot of that says, Yeah, you're 100% Right. It's not quantifiable. I mean, there's no, there's no possible way to quantify it. So well, listen, we are running out of time here. So I want to I know we didn't get into a lot of the capital raising and stuff like that, but man I feel like life lessons can be and and hopefully the listeners can pick up some type of value out of everything we just said. And maybe they can relate to it and maybe it'll help them find their way. And it just seems to me like you all are kind of a Help help fellow humans find their way kind of people and that's that's really intriguing. So let's go ahead and why don't you tell the listeners how they can reach out to you if if somebody heard something they want to hear somebody heard something maybe that was relatable enough to reach out to you and say, Anthony, Hey, I've been experiencing this as well. Do you have any whatever, just tell the listeners how they can reach out to you and how they can get in touch with you.

Unknown Speaker  32:06  
Yeah, my door is always open. If people want to talk about investing, they just want to talk about life or ADHD or any anything in between like, you can just email me directly Anthony and Invictus multifamily. And if you're interested in learning more about, you know, passive investing, we wrote a book that hit number one on Amazon, it's been up on like, top 10 for like the last nine months. It's called passive investing made simple. And I'm not going to sell you a copy. If you guys want a free copy, just email me and I'll email I'll mail you out a free physical copy of the book. If you want to pay for it. You definitely can you can go to Amazon or you can go to the passive investing I won't stop you from paying for it. But if you want a free copy, just email me. Unless you live in Australia. I'm going to need you to pay shipping because shipping a book out Australia just realizes like I I always make this offer when I go on my email me from Australia, I'm like, dang, that's a really expensive book. I just gave it

Casey Brown  32:58  
Yeah. All right. Well, man Well, Anthony, thank you so much for your time brother and I appreciate everything you you've all the value you've dropped here today. I mean, like I said it was we didn't talk a ton of business type stuff but but again, that the base for a lot of business type stuff is making sure that the life stuff is in order. So and I think we've all been there but man, I can't thank you enough again. And listeners. I want to make sure you remember to check us out for money talks, Mondays and F everything Fridays. I promise you you won't want to miss because we've got some very interesting stuff coming up. So Anthony, thanks again and I hope everybody has a wonderful rest of the day. Cool, awesome.

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