May 6, 2022

Financial Management and Portfolio Diversification for All With Taylor Sohns

Financial Management and Portfolio Diversification for All With Taylor Sohns

In the 22nd episode of Cash Flow Pro, we talk with Taylor Sohns, co-founder of LifeGoal Investments. Taylor started as a Wall Street asset manager, and he and his brother oversaw the proper diversification of portfolios of some of the wealthiest...

 In the 22nd episode of Cash Flow Pro, we talk with Taylor Sohns, co-founder of LifeGoal Investments. Taylor started as a Wall Street asset manager, and he and his brother oversaw the proper diversification of portfolios of some of the wealthiest families in America. Later, both brothers realized the need for an educational foundation of financial planning and portfolio management to be accessible to anybody. 


Today, Taylor focuses on making sure people learn about LifeGoal’s mission. They aim to simplify investing by creating easily accessible ETFs so everyday people can understand what they are investing in. 


Stick around as Taylor walks us through the thought process of creating LifeGoal, what brought up the need for it, and how you can use it to meet your financial goals. 


In this episode, we discuss:


  • The problem with saving accounts and how to be proactive about them
  • We discuss Mutual Funds and ETFs
  • breaking down the life goal’s ETF à HOM | WLTH | SAVN



Tune in on this episode to find out how you can diversify your portfolio and manage your wealth like a Wallstreet expert. 


Find your flow,  

Casey Brown


Resources mentioned in this podcast:




Casey Brown  0:06  
Hey there and welcome to today's episode of the cashflow pro podcast. I want to welcome you to our podcast as well as our channel for those of you that are watching on YouTube, but today I've got Taylor songs of life goal investments. Taylor, how are you today, sir?

Unknown Speaker  0:28  
I'm doing great. I'm super excited to be here. Thanks for having me, Casey, awesome, man.

Casey Brown  0:31  
No, we're The pleasure is all ours. And we're all ears when it comes to trying to learn and figure through some of these, these real estate concepts and ideas about investing and passive income and, and just just all kinds of different stuff. As I think we were talking about the show, you said, you know, you liked how we how we kind of go out and branch out and get some different subject matters for our audience so that we can, you know, we don't want to just bring the boring business stacks and capital structures and stuff like that, we want to talk about the real life, things that that create wealth, that create happiness and create, you know, just just life, fulfillment, I guess, if you will. So tell us a little bit of how you got started and know that you and your brother, both graduated with your MBAs. And I think you had said at one point, both of you were on Wall Street, I don't recall if that was at the same time or different times. But nevertheless, you know, it's obvious, it's going to be very obvious, very quick to the to my audience that you know what you're talking about. So tell us a little bit about yourself, where you get where you came from, and where you're headed.

Unknown Speaker  1:35  
Yeah, thanks so much for having me, Casey again. So I grew up in the middle of nowhere, and a one red light town in upstate New York, literally one red light where nobody had any money, but everyone was just working hard to get by. And that's the routes that we came from my brother and I both, we both went to college and played football at a small college called Iona, which is just outside of New York City. So it was a drastic change of pace. And the world that we lived in, we went from hillbilly New York, if you will, to almost major metro right on the outskirts of Manhattan. So very culturally different and a shock to the system. So that was cool. We had to acclimate quickly. And then after college, so my brother's a few years older than I am. So after college, he went right to work on Wall Street. And when I say Wall Street, he went to work for one of the largest asset managers in the world. So think about the people that build the portfolios, and mutual funds, etc. Yep. And what he did there, and then what I subsequently started doing a few years later, is we would travel around the United States. And we would work with literally the wealthiest families in the United States to build the perfect portfolio of stocks and bonds and real estate or whatever it might be. And he did it for 15 years. And I did it for 10 years. And at some point along the journey there, we both looked at each other and said, Is this really what we're meant to be doing? And what we meant by that is Casey, we grew up again, in a one red light tan, and we said, you know, these people that have 1015 $100 million, they're gonna be okay, you're gonna be okay. And they really aren't the ones that we feel, need the real financial help that we can provide. And so eventually, what we did was we stumbled across an idea that we said, you know, what, instead of building these one off for these ultra ultra rich families, why don't we just do this and place it in a format and in a vehicle that could be bought by anybody with any trading platform, be it Robin Hood, Fidelity, Schwab, whatever it might be. And so at the end of the day, what our company's mission is, is to take the really educational foundation of financial planning and portfolio management and instead of bring it to the ultra wealthy, bring it to anybody, the mom and pop and help them achieve their financial goals, because they have them just as much if not more, than those families that have that Uber wealth that we were working with.

Casey Brown  4:10  
That's right, that's right, man, what a what a good concept. And I mean, you know, and it's almost it's almost to a degree. I know some people are some traders are anti crypto, but that's almost to some degree, like tokenization

Unknown Speaker  4:29  
democratization is something that's been thrown at us a lot.

Casey Brown  4:32  
Yeah, yeah. And that's so so I mean, that's an interesting concept and one that sometimes can be tough to get the mind wrapped around but one thing I want to it's almost as hard to get my mind wrapped around there being anywhere in New York where there's one light because I just don't picture New York like that. I guess that's just not

Unknown Speaker  4:54  
there is their their maps of New York that are like funny, good maps of like T shirts and stuff. up that have a line drawn, downstate, upstate, and I've lived in both, and the two of them are dramatically, dramatically different. You see pictures of rolling mountains and forests in upstate New York. And then you see the gridlock of inner city Manhattan in the other.

Casey Brown  5:16  
Yeah, that's a that's an unbelievable difference. It's hard to imagine. So anyhow, but alright, so so so now that now you've you're bringing this vehicle to, I want to, I want to dive just a little bit further into what this vehicle what it looks like. And again, the proverbial vehicle, if you will, what, what does this investment vehicle look like? And what what goes into it? And then what comes out of it the other side?

Unknown Speaker  5:45  
Yeah, so I'll give you the idea. That kind of was the epiphany of okay, we knew we weren't meant to be working with the ultra wealthy at the end of the day, and we knew we were meant to bring a solution that could be accessed by anybody, but it was always a, how do we do it? How do you access it, etc, etc. And the epiphany happened for my brother, actually. And where we felt there was a gap in the market wasn't realized until he stumbled across this in his real life. So my brother lives in a condo in downtown Saratoga Springs, where we live. Now, we don't live in that one related town anymore. But it's we live in a modest city, a pretty small city, but he lives in a condo, and he's got a wife, and at the time, had a daughter on the way. And they were living in 1200 square feet in, you know, a third story walk up, etc. So it was a, you know, a situation that wasn't ideal for raising a kid, if you will. So this is right, as COVID starts to hit. And they start looking at each other and saying, Hey, we're gonna need to buy a house or build a house, whatever it might be here in the coming future. So let's start to look around, and they had some money set aside, and they had money set aside in a savings account. And so, Casey, do you know what a savings account yields right now?

Casey Brown  6:58  
Yeah, it's I mean, the you might buy what like a bag of lollipops at the end of the year.

Unknown Speaker  7:05  
You know, you've got a lot of money in it.

Casey Brown  7:07  
Here's your here's your bag of gum, or Yeah, I know. Yeah. So the

Unknown Speaker  7:10  
average, I'll throw, I'll throw a funny statistic at you. The average savings account yield 0.05%. And so how long does it take your money to double and that account? T 1400 40 years. So anyway, at the end of the day, as people save for a home down payment, most people sit in a savings account in order to save that money, because they deem that as safe? Yeah, well, what happens when you start to see home prices run away? So COVID heads, people start to move into the suburbs, etc. We know Yeah. All sudden home prices take off. And so he sees them going up at 510 15. And now if you look in a rolling 12 month period, home prices are up 19.2%. Year over year, yep. Ouch. So if you're sitting in a savings account, you've lost 20% purchasing power over the past 12 months. Yeah. And so he and I have the financial background, that's what we have our undergrad and grad degrees. And then we have several certificates that come to portfolio management and actually building out portfolios. And he looked at me and said, first of all, there's got to be something online, there's got to be a mutual fund or exchange traded fund, which is a very comparable vehicle to a mutual fund. There's got to be something out there. And we looked around and we literally found nothing. And so he and I put our heads together, we said well, we can build this for you. So we put together a portfolio that involves stocks, bonds, commodities, a diversified basket, that specifically tilted towards hedging, home price increases, okay. And what we did was we put it together him and then we looked at each other and we were like, you know, we're not the only millennials in the world right now that are looking to buy a home. Yeah, millennials are coming into peak home buying ages right now. Yep. And so you have this massive demand based on millennials. And then case you know, the supply of homes in the United States right now is down way down since 2008, right because we couldn't build no one would land etc, etc. So it doesn't look like home prices are coming down in any meaningful degree anytime soon. So there's going to be need for a vehicle like this that helps people pace home price inflation rather than than just sitting in a savings account. Yep. And so that's when we built out what we call our life goal home downpayment investment ETF, okay, so let me just kind of take a breather there and hear what you have question wise or whatever it might be. So

Casey Brown  9:38  
again, let's go back and give give the listeners a definition of ETF exchange traded fund just so that so that we have a solid base to start with and then we'll go up from there.

Unknown Speaker  9:54  
Sure. So a mutual fund is historically What people are accustomed to and used to utilizing. And that's just you could put a basket together of stocks, bonds, etc. Who might win? I

Casey Brown  10:09  
don't even don't understand the cons. I mean, they know they're like, Oh, well, so and so said to buy mutual fund, they don't they don't understand the concept.

Unknown Speaker  10:16  
Right? Oh, so the, the concept of a mutual fund is me and you, Casey, we put together our money, and then a professional will go out and buy XYZ stock and bond for us. Yep. And put together a portfolio of a lot of underlying stocks and bonds. Yep. And that way, you're diversified. And you have a professional manager that's watching over for it. Yep. Now, an ETF without getting into detail is the New Age mutual fund. It's a modernized version of a mutual fund. And what it does is it allows trading on these major platforms without a commission. And you can trade it at any time throughout the day. You can buy and sell at any time throughout the day versus a mutual fund that only trades at the end of the day. And then the biggest advantage of an exchange traded fund versus a mutual fund. And this would take getting into the weeds to talk about the details. Is there a massive tax advantages of an exchange traded fund over a mutual fund? And you don't have to believe me that an exchange traded fund is a superior vehicle, all you have to do is look at the data. Every single year for the past decade, mutual funds are in net outflows. So they they lose money every single year. And ETFs are in net inflows every single year, because it's simply a better vehicle. And what you see now is there aren't any, almost an exclusive nature, there aren't any mutual funds being brought to market, yet new, new ETFs come to market every day because it's superior vehicle.

Casey Brown  11:41  
Yep. Now, what is the difference in an ETF? And what and I've mentioned Warren Buffett on the show all the time, purely mostly, because obviously, you know, when we're a fund to funds like I am, as far as real estate investing goes, we try to vet managers, that property managers and vet managers and people like that. So what I guess what's the difference in an ETF or even a mutual fund for that matter? And what Warren Buffett does, you know, where he kind of, you know, he takes in his he sells actually a share back of Berkshire in exchange for money and then takes that money and goes and buys whatever it is. So what's the difference there?

Unknown Speaker  12:23  
So it's a very similar structure to what an ETF is the difference between between that now Berkshires unique in the fact that that is publicly traded? Yep. But there are a lot of scenarios where people are privatizing capital, bringing it together and buying things. And you would need to know them in order to get involved, whatever it might be. You're familiar with that? Obviously. Yes. Oh, yeah. Yep. So our our product, our ETF trades on the New York Stock Exchange, so you can go on to Robin Hood, Charles Schwab, whatever it might be, and purchase it there along with any other ETF that is out there. It's regulated by the SEC, the Securities and Exchange Commission, which is something that's really important to give you some comfort as to, you know, there's oversight. Yeah, people aren't just out there shooting from the hip and being cowboys.

Casey Brown  13:08  
Yep. Yep. It's now one point you made there a little while ago, when we broke or right after we kind of determined what they were. You said they are used to. You specifically tied it to downpayments home downpayment. What's the correlation there? And what is

Unknown Speaker  13:30  
that? Yeah, so really good question. So there's two goals and what we do with this life goal home downpayment ETF. The first one is, we know that if you're having this money set aside for a home downpayment, you don't want it to be all that volatile, the volatility and the downside capture has to be in the forefront of the managers mind at all time. And it actually is, because again, we know most people are taking this money from a savings account and moving it into this product again, because you know that in a savings account, inflation is going to be cheap. So the first and foremost goal is control the volatility and control the downside. There have a Casey to your question, how do you actually gear this towards a home down payment, and what's unique about it versus some of the other things out there that you could buy? It's the fact that a portion of the investment, call it about 15% of the overall allocation are in stocks that are specifically tied to home prices. So if you're using this to hedge the increase in home prices that we're seeing in the United States, why not have exposure to things like Home Depot, Lowe's, Stanley, Black and Decker track deck home builders, all of these that have direct correlation with increasing home prices. If homes continue to be demanded, which is driving up prices, you can bet your butt that you're going to see continued demand for two by fours and hammers Sold at Home Depot over time. Now it's not to say that in on a day to day basis, they correlate perfectly but over time The direction is very, very

Casey Brown  15:01  
consistent and you're looking at, you're looking at a mean, I mean, everything always comes back to the mean. And, and now I assume some of that. So that's 15%. And I assume a good portion of what's left is probably actually dedicated to the actual to buy for commodity itself. potentially even you could even derivative, you could get derivatives way down into the oil it takes to kiln dry the two by me, you know, you could do all of that, and stretch it across and even glue it together with some options as well. Am I right? I mean, is that kind of what takes up the other

Unknown Speaker  15:36  
day? Yeah, directionally, you're, you're very right. So I'll take it from a high level, cuz I talked about this a lot. And this is kind of the, you know, the mechanism I do to talk about it. But okay, so about 70%. So this is, let's wipe the slate clean, I'll tell you the entire allocation. All right, about 70% of the portfolio is actually in bonds. Okay? The reason it's in bonds is because, again, they control the volatility, and the downside, think about bonds as being pretty darn boring. And again, we know that the volatility can't be all that high, because people need this, when that when that house pops on the market, they need to be able to sell it and buy that house. So they can't have a ton of fluctuation to 70% in bonds. And then there's about five to 10% in commodities. So Casey, to your point right there, the underlying commodities and things that it takes to build out a home, etc. The nice thing about commodities is just in general, in an inflationary environment. This isn't necessarily to houses in general, but they hedge inflation really well. And obviously, we see massive inflation in the market right now, CPI printed this morning, eight and a half percent. Oh, my gosh. And then the remainder of it falls in the stock allocation that we spoke about there, half to two thirds of which are directly tied to housing related. Yep.

Casey Brown  16:49  
Now are the bond or the bonds, the bond portions of that is that is that is the thought process, they're tied to interest rates, because they have an inverse relationship is that or or if bond prices go down, then you can make money on the trade, there's that the thought process there my way off.

Unknown Speaker  17:05  
So the bond the bond allocation, in general is more of the stability, more of the anchor is what that's about it all bonds to your point, Casey, all your all bonds aren't created equal. So you look at 70% of the portfolios and bonds, half of that bond exposure is high quality stuff. So think about things like treasuries guaranteed by the US government, municipalities that are backed by revenue, you know, projects within the municipal, etc. Those are to your point, KC, interest rate sensitive. On the other hand, the other portion of the bond allocation is lower quality bond allocation. So that things, think of things there like emerging market debt, and high yield, that stuff is going to be less interest rate sensitive. And at the end of the day, what we always try to do is like, we talk a lot about the portfolio construction, and we spend a ton a ton a ton of time, Casey working on portfolio construction is what we do all day, if

Casey Brown  18:01  
that's your I mean, that's your

Unknown Speaker  18:03  
Yeah, don't don't don't put me in the weeds down there, because I could spend days there. But at the end of the day, what we're trying to do is deliver the product that meets the goal. The goal, again, is twofold, low volatility and downside. And hedge home price inflation. Yeah, that's quite simply all it is. And then one more attribute I'll say, and then I'll shut up on it is it also has a significant yield component. So again, right now, savings accounts yield 0.05% 1400 40 years, yeah. So, right, 14, under 40 years, you listen well, and at the end of the day, our product right now yields 2.96%. And it's paid out monthly. Oh, wow, what we're trying to what we're trying to track down, Casey, is that again, right now home price, inflation is at 19.2 is crazy, crazy high. And no product anyone builds is ever gonna keep track with that. But what we're trying to target is over the long term, in the last 50 years, the United States home prices have gone up at five and a half percent per year. Yeah, and so that's kind of what we're trying to back into from

Casey Brown  19:12  
Yeah, you can you come down and you're you're only left with a two point something percent exposure. Yeah. And that's at a that's at a mean not not taking into account the peaks and valleys in between, you know, especially if you can sell and make more at one point or another. So I tend to get really deep in the city into discussions like this. So I'm trying to, I'm trying to like you said stay I'm trying to stay above the weeds so that last because like I said, you know, I have a very derivative mindset when it comes to just niching everything down and like I said, you know, well used to feed cattle on paper, you know, you would just you would just buy and sell and hedge and pork bellies and that kind of stuff. So, so So tell us now again, We're getting into some of this stuff. I'm assuming you all are licensed and, and is that is that the regulatory stuff that goes along with this? I mean, is the symbol, something you can share? We want to we want to definitely lead people to a path of of saying, hey, these guys are legit. They know what they're talking about. Obviously, they wouldn't I would have had you on my show if that if that wasn't the case. And I know that that at the end of the day, the consumers best interest the consumer being the potential home buyer, at some point, you have their best interest in mind. And, and obviously, for folks that that don't really understand how to diversify and, and for one, let's let's, let's back up and I'll speak on this because I know specifically about the commodity side of it. But you know, the individual investor Can't you can know they can go by Home Depot stock, they can go by Lowe's, but you can't, you can't just walk up and say hey, I want to buy one contract of of two box of lumber, you know, you buy a I forget how they how they section and off now, but that's the kind of stuff you know that you can't that the average consumer can just go trade in, and then all of a sudden, now they're hedged up and ready to go. So you all bringing a vehicle like that, to the market has got to be somewhat I mean, that's, that's specifically derived to people that have been saving money. I mean, that's gonna really be big. I mean, I'm sure you all have had a lot of people that have just man, I'm assuming just thank you for that.

Unknown Speaker  21:28  
It's been very humbling. Because again, this all came from a problem, again, a real life problem. My brother sat and there was no product to meet his needs. And, and the thing when it comes to Casey, to your point, even if someone has the ability to go buy those underlying commodities themselves, yeah, that's still not the right exposure, because they are incredibly, incredibly volatile. And so for time, for context, like a lot of people have said, Hey, why don't you just buy homebuilders? Like that's a perfect correlation of perfect edge. Home Builders right now, year to date are down 35%. Yep. You don't want that exposure? Right. That's why you need that bond is that dampener on the other side?

Casey Brown  22:08  
Yeah, well, I'm you know, and they're always everybody always again, and I've, I'm holding my head above out of the weeds here. But you always get into the thought of margin calls and stuff like that, which is which I've been on the wrong side of those at a time or two, and you just, it's not fun. It's no fun. So but so so what's the what is the symbol? And, again, I think sometimes it's difficult for for consumer investors or even people that are saving for downpayment, you know, those people that are that we would consider to be homebuyers. At some point in the next five years, I think it's very difficult for us to correlate an actual human like yourself on the other side of a stock ticker symbol. And so what what is the what's the process, and again, if somebody wants to learn more, obviously, you want to give them whatever resources you have available so that they can get in touch with you or your company and go from there. So So let's talk a little bit more about that.

Unknown Speaker  23:11  
Yeah, so one of the things we do at that ad nauseam, and some people's opinion is we put out a lot of content, a lot of content on so so we have this so the ticker to your point in case it before I get away from that the ticker is H O M, like home without E H, O M, it's pretty easy, and easy to remember because of that. But we put out a ton of content on LinkedIn, on Instagram, on Facebook, etc. And then on our website, as well. So the daily stuff comes on all the social media platforms, and that's at life goal investments, life goal investments, and then each one of our funds. So we've spoken about one of our funds here, Casey, we have three in total. Each one of them has a video on our website, that breaks it down to very simple, digestible terms in a one minute video describing exactly what it's meant to do. And our website is life goal. And, and one more thing I'll say, Casey is like, what I think falls on deaf ears when it comes to these Wall Street firms is that investing is really, really hard for the end consumer. Yep, it's really hard. It's a world in a jungle that they don't understand like a foreign language. And Wall Street seems to build products that are meant to have a financial advisor, then digest and create a portfolio for someone. But at the end of the day, about 95% of the population doesn't have enough assets that weren't a financial advisors time. That's right. So that's just how the revenue model works. So think about this Casey 96.7% of ETFs and mutual funds are exclusively 100% stocks or 100% bonds?

Casey Brown  25:03  
But yeah, it's of

Unknown Speaker  25:06  
one or the other. Yep. Yep, very, very, very few investors have a need that falls into one of those two camps exclusively. So all of a sudden, it becomes incumbent upon them to put together bits and pieces of each one of these. And we said, like, Hold on timeout. If you buy a car, Casey, you get all the parts individually. And the car manufacturer says Good luck, Casey, together. Right? This is ridiculous. But that's exactly what Wall Street is asking folks to do. They put these confusing names, they make them all in their individual silos and say, put it together, we just said, Hey, let's make an easy button for people. And how you do that is is an ETF. That's a multi asset ETF. So like the home one is specific to someone that's purchasing a home. Yep. But we have two more one being life goal, wealth builder. And that's wealth builder is just hey, you want to build wealth towards retirement or whatever it might be. And you want to have a ride that's not incredibly volatile, like buying an individual stock. So you actually stay in the seat and let compound returns and interest take place. We'll build that for you in one single ticker, you can go in and type in W L th and get your bond stock exposure, etc. And the goal of it, you know, is long term wealth creation. So why do you know that because you looked at our website at a one minute video, we told you exactly what we're trying to do there.

Casey Brown  26:32  
Yep. Yep. And just for just for further qualification, if people aren't convinced already, what's the third? What's the third one? And then what actually, what's the breakdown of the wealth? As far as like, is it stocks, half stocks? Half, but we what's the what's a

Unknown Speaker  26:48  
really good question? Yeah. So so because wealth builder is a longer term project, yeah, you're gonna have a lot more stock exposure, because over time, you want to take on more risk, the longer timeframe you have, the higher risk you want to take on, because risk at the end of the day leads to a higher reward, but you need time to let it play out. Because risk also means more meaningful downside in the short term. So again, stay out of the weeds here. So anyway, that's not you, that's me. No, no. No, that portfolio is about 70%. Stocks, okay, about five to 10% commodities, and then the remaining quarter ish of it are going to be in bonds that are more boring.

Casey Brown  27:32  
It's almost opposite of the other.

Unknown Speaker  27:36  
Because again, you have that goal in mind.

Casey Brown  27:38  
That's right. You're carrying your risk out. Furthermore, yours and then you go from there. So and what's the third one?

Unknown Speaker  27:43  
The third one is ticker is Saven. S A VN. Okay, so you can you I see your head and I'm like, Okay, I kind of get the drift here as to what we're looking for here. Yep, that is going to be a portfolio. That is someone that's looking to be very conservative, but yet do better than that point zero 5% at the bank. And so the asset allocation like that is going to be very different than wealth builder, because it's going to be a lot more conservative at the end of the day, it's going to be about 75% bonds, 5% commodities. Okay, and the remainder in stocks in here. Here's a cool thing that is a little bit nerdy, Casey. So, but let me let me bring this to you anyway. So if you have 100% stocks, that's high risk, high reward. Yep. 100% bonds, is Low risk, low reward. But the interesting thing is, if you take a 100% bond portfolio, and you put a little bit of stock exposure in it, you actually can reduce the risk, you take the risk, and you bring it down further than just buying 100% bonds. Oh, so again, stocks are high risk, high reward bonds are low risk, low reward. But if you add a little stock exposure into a bond portfolio, it brings the risk down from bonds then relative to just owning 100% bonds. And so that's what we do. The asset allocation, that is the lowest volatility combination of stocks and bonds, is about a 75% bond 25% stock mix. Wow. And so when you think about it, that's exactly where we sit with that saving product is, you know, again, you actually get a lower risk profile and a higher return profile than just owning 100% bonds.

Casey Brown  29:29  
Man, that's, that's, yeah, I mean, I it's even in the weeds. For me, I mean, I'm trying to get my way out. But now listen, hey, I want to I want to just real quick I want to Riri go through those stock symbols. It's one is sav N. One is H O M, which is which is specifically geared towards people that are deciding for down payments and so on where your money is, is is in something that's that's anti inflationary. Hurry grows with inflation. And then the third one, I didn't get it written down, but I know started with a W.

Unknown Speaker  30:05  
Yeah, my bad. That's wealth. And that's just no vowels, wealth, W el th,

Casey Brown  30:10  
okay, so we've got SAV, nwl, T, H and H. O M, and those are Taylor, and life goal investments, three ticker symbols for, for obviously, everything in life, I mean, in you know, and, and that's the thing is people, people can can churn out, you put your money into something like that, and, and it's been like my life goal as life goal investments to tell people that you can't look at things in a capital from a capital perspective, you have to look at things from the cash flow perspective, if you're like, man, where are you going to find a half million dollars to go by this, this income producing asset? Well, you know, if this produces enough income, all you got to do is find a banker, and they're gonna love it. But what I'm getting at is, is people look at the debt, they look at the Capitol, that's all they think, is debt capital. And of course, then you get into Robert Kiyosaki, and moving forward and saying, Hey, let's put my capital here. And then you live off of the yield, if you will, which is which everybody does that. It just takes some people that make retirement age, and have worked the nine to five throughout their whole year, they do that just on a longer timeline, I guess. And what we're trying to do is shorten that timeline and say, Hey, invest in this capital money here. live off of this. So yeah, all right.

Unknown Speaker  31:29  
It's all that not all that different of a game that you and I are playing. It's just

Casey Brown  31:33  
a different asset class. That's right. That's right. Well, listen, Taylor, thank you so much for your time. And then I hope that the listeners aren't too lost in the weeds. And then and I know that I've thoroughly enjoyed our conversation, and it kind of hit on on several of the high points that I know are questions out there, especially like you said, in the millennials minds, of, of maybe what can I do my gosh, I can't find a house, I've got my money saved up. And I'm just you know, they're like inflation is I've lost 20% In the last however long. So I just I can't thank you enough for sharing your knowledge and what you all have to offer. Now, I want to before we jump off here, though, I want to leave the listeners with a way to reach out to you I don't know I know that this can be a little bit encumbering is if everybody runs to you one time and says, Hey, I want to do this. But I want people to be able to reach out to you if they want some more information or want to learn further. I know we've got a life goal Is there do you want to? Is there any other way somebody can reach out to you? Or is that pretty much the way?

Unknown Speaker  32:34  
Yeah, yeah, the most direct way to reach out to us is just via email. And then if a phone call is necessary, we can set up a phone call from there, but our email is info at life goal. pretty simple info at life goal And we're happy to have these conversations because we know again, investing is not the easiest game in the world. And we want it to simply don't again, we're just trying to simplify it. Yep.

Casey Brown  32:56  
Man, I knew I knew when I heard I wanted you on the show because I wanted to I wanted to just kind of bring a little bit of this, this this spice of, of real world stuff that goes on even though we're all looking at investments and yields and, and deals and this and that, that there is a level of people that are still you know, trying to find their way through some of these inflationary times. So anyway, thank you so much again, Tyler. I can't again, I can't thank you enough guy listeners reach out to Taylor at life goal Or its info at life goal And check out his ticker symbols and I think people can just like go to their AmeriTrade account or whatever, pull that up

Unknown Speaker  33:34  
and see the chart see where you can trade a stock. You can trade any one of these underlying products.

Casey Brown  33:38  
Awesome, man Tyler. Thanks again, sir. I hope everybody has a wonderful day. And thank you so much for your time.

Unknown Speaker  33:43  
You're the man Casey. My pleasure. Hey, buddy.

Casey Brown  33:45  
Thank you

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Taylor Sohns

LifeGoal Investments